What is CSR?
CSR stands for Corporate Social Responsibility. It is the voluntary actions taken by businesses to ensure they operate in an economic, social and environmentally sustainable manner.
Why is it important?
CSR is clearly a good thing for the world in which we live. Its benefits, however, go beyond that. It makes businesses more competitive, more innovative and more productive.
When a business engages in CSR, it improves its reputation amongst consumers and both investment and charitable communities. This is an important factor because if consumers are faced with a lack of information about a company, they will often look to the reputation to judge the products or services.
CSR also has a positive impact on businesses internally. It has been known for being successful at motivating, developing and retaining staff. When employees are passionate about their job and feel like they are making a positive difference, they are going to be more motivated to work hard and stay with the company that they believe in.
Four simple ideas to kick off your businesses CSR involvement!
Implement a walk to work or transit day to reduce vehicle emissions.
Organize a recycling drive.
Participate in environmental days (i.e. Earth Day)
Provide employees with a certain number of hours that can be used for charitable volunteering.
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